M-Promoter campaign in Argentina

It was a small campaign for our M-Promoter, but it was a huge step for us. We have successfully carried out our first live campaign ever in M-Promoter.

The area was the football stadium where Argentina met Peru in the qualifiers for the 2010 World Cup. (Argentina won 2:1, with the goal scored in the third minute of overtime. This was an important game, because the future of Argentina in the World Cup was in the balance.)

The campaign had triggers for 50 000 MSISDN:s and the campaign was active during the time around the game.

We will be working closely with Telecom Personal and Ericsson Argentina to make sure we learn the most from this launch. And we will keep you updated in the future.

Further information:
Henry Aljand, Sales Director, henry.aljand@reach-u.com, Ph: +372 51 00 836
Gerri Kodres, VP Marketing & Sales, gerri.kodres@reach-u.com, Ph: +372 52 11351